Fashion marketing is undergoing a quiet revolution at the moment. Traditionally new fashion designers have had to compete with the major corporate labels through magazine advertising, direct mail, events promotions and if the budget is there, television ad campaigns. The Internet has for a long time been a useful tool for introducing sales leads to your clothing range, but until recently, budget dictated your site’s popularity on the net.
Things are rapidly changing, and it is almost all due to the Social Networking phenomenon. You will have no doubt heard of Facebook and MySpace, however over the past
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